What To Consider When Selecting Fun and Educational Games For Kids?

Children need to engage in different types of activities that will enable them develop their minds and their bodies. There are millions games from these children to select from. One of them is the educational games. These are available in a wide selection and deal with different types of areas ranging from math, to general knowledge to language and other areas.

Other interesting ones include those that will require the child to use their wit in order to solve a puzzle or get themselves out a dangerous situation in order to gain points. An example of this is the escape games, which encompass a wide range of features and situations. Some of them require the child to get out of a simple room, family room and other situation with different requirements.

All them come with different rules and regulation and levels of play. In order to ensure that the child is having fun while learning through the escape games is to ensure that the ones selected are up to the level of the child. Parents need to consider this so that they do not select the ones that are below the children’s level because they will easily get bored and at the same time not way above their level because they will be frustrated because of the difficulty they will encounter while playing.

The parents need to also consider the learning style of their children when selecting educational games because the styles vary from one child to another. The essence of doing this is to ensure that the children are playing the ones that will stimulate their minds as it will make it easier for the children to learn and enjoy themselves.

Other things that need to be considered are the type of knowledge and skills that each of them will provide to the children. The selection will depend on the learning needs of the child and the parents need to evaluate if these needs are met by the type they will choose. Additionally, they can also check if the playing requires guidance from them and other adults or if they are child driven. It is recommended that they select the ones that are child driven because they children will have more fun learning and playing when they are free from supervision and the pressure to perform better.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Online Educational Games For Preschoolers – Buffet Vs Banquet

The Internet has accumulated a huge collection of online educational games for preschool and kindergarten kids, many of which are freely available to the interested parent. We looked at a whole lot of these games to figure out the quality of such readily available online fun learning games.

There are a lot of websites offering online educational games in various areas of learning such as early mathematics, analytics, language etc. However, there is one major shortcoming with such online games. This is with regards to organization of such games. We found that most of these online educational games are quite unorganized. This is what we call the “buffet” model. It is like going to a buffet to eat all you want. It can be nice in the sense that you can eat anything you want – you can even start with the dessert and end with appetizer. However, for every course you have to get up and walk up to the food to serve yourself. When you take your young kids to a buffet, you not only have to serve yourself, but also serve your young kids, which makes you work twice as much.

In the context of educating kids online, the “buffet model” requires a lot of planning and hard work from the parental side. The buffet model can make navigating from one game to another quite difficult for the parent and almost impossible for the kid on its own. Looking at such content, one easily comes to the conclusion that parents have to spend a lot of time trying to organize and present content and educational games to their kids, so that the kids would get something meaningful out of it. This means that parents have to baby sit them on a daily basis and put in a lot of a-priori homework on their part.

The other side of the equation is what we call the “banquet” model, where in it is like going to a banquet. You are served with a full 7 course meal, which you can simply sit and enjoy. It is more of a finer dining experience. Of course you will likely not be able to start with the dessert and end with the appetizer here.