Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

A Guide to Educational Games Online For Kids

Today, computer becomes very popular around the world. You can use your computer for many purposes such as online banking, email and chatting, online forum, work at home or just having fun and cruise the cyberspace.

Undoubtedly computer with internet access is wonderful place to get a lot of information you want and discover new things. One of much information you can get from the internet is educational games online for kids.

Mothers who have children in early years always try to find a fun way teaching online learning games for their kids. Teaching games for kids are great ways to help them learn a specific subject. By doing this, you also help the teachers or school for their education needs.

Internet or cyberspace is a place with endless limit for everyone to find their interest. This is also happening to our kids. With your guidance, you and the kids can surf the internet and find some interesting games. Just go to your favorite search engine and type a keyword or two and you’ll be amaze there are many options you and the kids can choose from. It’s available from free games and paid games. It’s up to you and your discretion to pick one option over another.

The best thing while you are playing games online for kid is you don’t need going anywhere instead you can play in your convenience home.

This educational game is great alternative for the kids to avoid violent in video games. These educational games contain no violence and bad language so it fit for young children to play.

In this information technology era, you can get your educational games online mostly are free. Thanks to the technology. That’s why, there is no reason we as a parent not helping our children benefit from these excellence learning method.

Educational Games and Resources For Kids

Children learn eye hand coordination and mental strategy. Some are even educational and they can learn about history and culture as in the age of empire game. Children are blank slates. It is up to us as parents and family to fill them full of knowledge. Children will themselves work to develop their focus and skills as they develop and these learning games will help.

Children’s Magazines are great for a child’s education and extending their interest over a period of time. The Internet has long been the ultimate magazine index for elementary and middle-school students, but there are some great web sites which are brand new and extend this facility still further! Coverage of one top Children’s magazine indexes reportedly now includes 58 popular children’s magazines and every issue includes citations to carefully selected Web sites.

ChildTopia is a toy/game for children. They will enjoy taking out the chips, shuffling them and re-loading them. The track gives the games a magical quality where new letters appear in the windows by moving the chips.

Children love good educational computer games because they are interesting and fun. What they don’t usually realize is that they get smarter each time they play these games.

But do always ensure that there are plenty of good books available for them to read. Encourage children to read through the many books they have available and to can get help with words they are stuck on. One way is use to use fun gadget called a Tag Pen. Use a Tag Pen by touching the Tag pen to the book page. LeapFrog also has the LeapPad with books organized by experience and difficulty grades to teach reading, phonics, vocabulary, math, science, music, and more.

Childrens puzzles, interactive wooden toys, wooden puzzles, learning games for toddlers, elementary learning games and puzzles can all be found at educational stores.

When you are with children be sure to ask them leading questions about themselves, when they are receptive to discussion. Children love talking about themselves and this is a great way to talk to your child, and help them learn about their own capabilities.

Teachers are encouraged to make their own quizzes for students and get scores by email. Teachers should bring their students by for some online learning and fun. You can even download Funbrain games to your computer so the kids can access them anytime. Teachers are catered for by support material for the objectives of the national curriculum regarding speaking and listening. There is nothing like a good competition to get children motivated, so do dream one up and get them to enter. Some businesses provide monetary support, and one example is supermarket offers of educational grants for computers in schools based upon shop loyalty points schemes. You’ll also find details of the monetary awards which BT makes available to schools on their web site.

Online education that combines instruction with fun learning games for children creates interactive learning and enjoyment. Learning games can help students concentrate on language arts, math, science, and social studies skills through an entertaining online curriculum.

There are even some free online learning games which can be quite good. Search for ‘Great kids online games’ to find some. Free online painting games are also abundant these days, for example to play for fun at Jelideli. Install the program and/or register, and then just choose one of the pictures from the selection, pick a colour and away we go! Free online educational games are the easy way to make learning fun for your children.

The fat is that nowadays for preschool and kindergarten age children there are many free educational games that teach matching and analytical skills.

FunBrain is a site which always has new educational games to try, but their old ones are just as much fun. The free educational games are divided by grade level or by subject. FunBrain features 30 free online, educational games for kids of all ages. In Stay Afloat, kids play a game similar to Hangman by choosing between science, history, or music categories.