Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Benefits of Playing Online Educational Games For the Kids

Free Online games are one of the most talk-about items for growing kids and often we frown at their habit of continuous maneuvering with the games because we consider these games more as disturbing elements. However, if we think closely, we will be able to find some benefits out of these games which might helps the kids to learn out of their schoolbooks and daily study courses. One of the best advantages of online games for kids are the unique combination of learn and fun together and it may help them to grow at their own effort but it is sure that free online games are not always good.

One of the main prerequisite before allowing a kid to play online game is to find out some good website for kids for proper selection of the games. There are lots of free game sites available online but most of these free games aim ultimately at nothing and some of these free games may impose a sense of violence and killer instinct in a baby which may not be good for his/her sensitive mind. Educational games and music games are the best choice from where a child can learn something different which will surely help him to grow bigger mentally and these games are available in good websites for kids.

Apart from learning some control over playing gears, the musical games help growing kids to learn musical compose at their own effort. These musical games are excellent stress reliever thus help kids and parents unwind at the end of a hectic day while stimulate mental freshness and stamina. On the other hand, there are three main venues of kids’ education which get especially nourished with regular play of online games. These three fundamental areas are learning and acquiring command over mathematical skill, spelling conception, and language skill etc.

These three issues are the three pillar of complete education; online educational games can help a kid learning these three fundamental columns of educational grooming in a friendly and fun-packed way, which is obviously is great comfort for their guardians and teachers. But one thing the guardians should manage; it is taking subscription with a quality website for kids.

Developing general math skill and conception is a great help for kids’ grooming. Once for all playing the math skill oriented games will definitely help to get rid off math phobia, and will prove helpful for developing better motoring skills in managing addition, subtraction, or multiplication which are the fundamentals of basic mathematics. Math games with storylines are also very effective for math learning process. The secret of managing money can also be learnt from math games where a kid might be allowed to shop or to visit play stores etc.

Spelling is a big factor for kids as well as for adults. Learning spelling is a great help for kids and growing children. The spelling learning Kidzter games allow the kids to know spelling from a wide variety of choices thus they learn faster than conventional method. Parents also can play with their kids and help them to learn grammar and spelling intricacies while playing these online games.

Needless to mention that language skill are over all important even after education in professional world itself. The language skill development features are the best way to teach growing kids about language in a friendly method. Learning foreign language also gets easier with these language learning online kidzter games.

Android TV and Apps

Did you hear about the new Android TV? These televisions have caught the fancy of people and offers a new way to watch television. Be it playing games or browsing the net, an Android TV offers a lot.

However, Android apps haven’t been that easy to make. So, if you are looking forward for developers to make apps for Android TV as well, you need to consider certain aspects first.

Here is a look at the difficulties developers face when designing an Android TV box app.

Developers work hard, putting in lot of thoughts, time and energy into making a great product. However, many developers fail to take a few key steps that can help them create that magical app. It has to be remembered that almost everyone has a smartphone today. While there are millions of apps for the Android smart phones, apps which are specifically designed for playing with Android TVs are still not that high in number. Developers need to meet different challenges to design newer and better apps. Creating the right product and managing to get loyal customers requires a good strategy.

All about apps

The app icon and the user interface should be clean and be easy to use. Users begin to form opinions about the app once they download it. Developers should read the reports from users to find out the requirements.

Determination of the demographics

Developers get vast information about app users and usage from users. If you are thinking to create a new app, you need to think like a marketer and critically analyze the market to determine your target demographic. For instance, if your app is targeted at low-income people within a particular age group, why would you concentrate on building apps for iOS?

Of course, if you do that, you will spend more money and energy building apps for the wrong audience. Android TV apps in particular, need to be more appealing.

Investing on metrics that can be quantified

Most developers don’t understand how to make proper use of app usage data. As a developer, you ought to read usage of app data by users on a daily basis. Developers should also use reports which show how effective their ads are and how much they can possibly monetize it.

Network for discoverability

Networking with other app developers is a great way by which you can take your apps to even greater heights. Utilize social networks and also guest blog about your app in other app developers’ blogs. You can also simply attend seminars or webinars where app development is the topic. Building relationships in the right circles can offer results that you never anticipated.

Conclusion

Developers require extra effort and research to come out with something innovative. If they are developing an app for an Android TV, they need to first know the audience well to understand the needs and preferences. There are several ways of doing this. As a developer, the end product should actually be user friendly for the users.