Gaming and Couponing Your Brand

Companies and small businesses today have a lot of options when it comes to marketing and promoting their brand. It’s not just about going door to door, doing TV and radio advertising campaigns, or distributing fliers at your local grocery store. Now you have various other options such as creating a website, starting a blog, making a page in different social networking sites, and so on. It’s about visibility and the Internet is currently the place where most people spend a lot of their time.

There are so many ways you can promote your brand on the web. There’s Facebook and Twitter, and the fast growing site- Pinterest. There’s LinkedIn, there’s Google+, and don’t forget SEO to ensure that you dominate the search engines. You can create websites, blogs, and join popular article sites such as EzineArticles. You can utilize well-placed online ads that will (hopefully) get clicked on. And you can use popular tools such as gaming and couponing in order to entice customers to buy from you or obtain the services you’re offering.

Games existed offline first

Though online gaming may sound a bit childish to you, many people continue to enjoy online games, even middle aged adults. Games are a great way to kick back, relax, and just let yourself forget about everything even for a little while. It’s also an excellent way to have fun, to challenge yourself, to compete against others, and even to bond with people. Games and contests are a great way to promote your brand. After all, who wouldn’t want to win in a contest?

Couponing – can be good and bad

Couponing has also become extremely popular among the public today. With the advent of Groupon and FourSquare, everyone now enjoys looking for the best deals when it comes to brands they love as well as the brands they want to try out. It’s a great way to gain exposure for your brand, as many people simply can’t resist a good deal. There’s just something irresistible about getting 50% off a new restaurant, or 30% off a nice dress.

As a small business owner, if you’re looking into using gaming and couponing in marketing your brand, then you should definitely consider using Fanplayr. Fanplayr.com gives you the ability to add coupons and offer gamification in your social marketing mix. It offers an excellent and innovative way to attract and engage your customers.

Fanplayr – A resource for you

Social marketing has quickly become the most popular way of promoting your brand. Everything has become “social” these days, as more and more people use social networking sites to with their friends, play games, use apps, connect with their favorite brands, and so on.

Fanplayr provides you the ability to engage with your audience through gamification and couponing across different platforms. And the best part is, you don’t have to be a programmer or developer to start creating your own gaming and couponing campaign. In less than 15 minutes, you can set up a coupon game that you could place on your website, include in your newsletter, share on Facebook, and offer on mobile. It’s that simple.

Fanplayr also recently announced that it has entered into partnership with Ifeelgoods so it can bring Facebook credits to “smart and targeted” social offers and coupons. This empowers Magenta merchants all over the world by being able to benefit from low-cost Facebook credits in order to get better returns on their offers and coupons.

Feeling rewarded and engaged

Your brand promotion and messaging can become boring if you don’t mix it up, which is why using gaming and couponing can definitely capture your customer’s attention. Both small businesses and large companies can utilize this feature in order to engage and connect with consumers better. Customers feel rewarded when they play the game and then win the prize of a coupon that they can redeem when they like.

When it comes to social marketing, it’s really about finding the best ways to enhance your brand and engage with your consumers. Since there are so many other brands that offer the same or similar products or services, it’s vital for you to stand out and differentiate yourself by offering fun and unique things to your customers.

Fanplayr in partnership with Ifeelgoods definitely offers some interesting options for small business owners who want to offer their customers something new. Don’t limit yourself to traditional marketing campaigns that may end up boring your customers. Add new and interesting offers, such as gaming and couponing to connect with them further.

The iPhone and App Store, Defining New Terms

The iPhone was such a phenomenal technological tidal wave that is was named by Time magazine as the “Invention of the Year” for 2007. Even now it is easy to see the impact the device has made with all the companies coming out with their own version. Has anyone seen the Android? People surprised to see one would most likely be made fun of. For that reason what will not be found here is a description.

As with all new ideas there comes the ever-growing world of terms associated with said innovation. One new word that came with the iPhone: App.

What are Apps? This is where the fun begins. With the iPhone come the phenomena known as “Apps”, short for ‘applications’. These are software programs custom-made by a third-party for both the iPhone as well as the iPod Touch. A lot of these software devices may be quite practical, anywhere from paying bills online or to find the definition for a certain word. Then there are the fun ones, like Starblaster that includes a phaser-like weapon and something that looks much like a tricorder, as in Star Trek.

There are also Apps for many kinds of games or Apps geared toward finding out the latest on a particular celebrity. Some of these are available for free. Others are a few cents on up to a few dollars. These Apps can be acquired online through the web on a computer or directly through an iPhone by way of Apple’s iTunes through their “App Store”, appropriately enough.

Obviously, the most fun Apps are the games. With a little looking around one can find some pretty addicting games for no cost at all, like FallDown! For those games with a price tag, there’s a game called Spore Creatures where the player can create their own denizens and watch them evolve from primordial ooze and inhabit the environment for a few bucks.

Apps have become so popular there are now Apps to find Apps, like Appfinder and Chomp. These Apps help the user through what appeals to them. A few come with reviews of the Apps available. Just like what was true about the old board games is equally true about game Apps. Some may be uninspiring or just plain boring along with the truly fun ones. Either way there is a whole new take on how to occupy oneself.

Gadgets and Apps – Welcome to the Future of Travel

Travel’s facelift for the 21st century has been radical and far-reaching. Skype and wifi have replaced the ritual of calling home by feeding endless foreign coins into a phone box, updating your Facebook status is the new postcard, and travellers are increasingly likely to use ‘augmented reality’ rather than have a guidebook tucked under their arm.

If anything, the pace of change continues to quicken – exciting, sometimes mind-boggling innovations are appearing all the time, meaning how we interact with places and people keeps on evolving. Below are some of our favourite gizmos and gadgets.

iLingual

A phrasebook like no other – download the iLingual app, take a photo of your mouth, the app then has over 400 phrases your mouth can ‘say’. Cue the odd sight of travellers holding their iphones in front of their actual mouths as the screen ‘talks’. Watch a video for this app – a demo is better than any written explanation. Only a few languages on offer at the moment, but it can’t be long until iPhone-bearded travellers are pow-wowing in Swahili on the Serengeti savannah.

Word Lens

Very Star Trek this one, another app for those struggling with mastering a foreign language. Word Lens only currently translates English-Spanish, but it’s a neat idea and could be genuinely useful. All you need to do is aim your iPhone camera at some printed text and Word Lens translates it in realtime. You need never struggle over a foreign language newspaper again (or at least not a Spanish language one).

Google goggles

Google goggles may just be the biggest game-changer of all. It’s still in its infancy, but the image recognition software is looking a pretty awesome and versatile travel tool. Here’s how it works: you’re strolling around a city, or a museum or gallery, you take a snap of something you want to know more about it, if Google recognises the subject of the image it will bring up search results. Cue instant expertise and a handy tool for appearing knowledgeable about, well, everything – from sourcing well-reviewed restaurants to enabling you to wax expertly on, say, pre-Incan Peruvian art. In other words, this may be the ultimate dating tool.

World Customs

We always give people who travel with us with plenty of tips and guidance about local cultures and etiquette in foreign countries, so this app is right up our street. Pick your country and then you’ll be presented with a load of helpful info on the destination – from law & order to religious etiquette to taboos. Great for sorting out your do’s from your don’ts.

And a couple of lower-tech gadgets we like…

Solar-powered LED light and water bottle cap

This one looks genuinely good doesn’t it? Mixing water and electricity perhaps isn’t intuitively clever, but the sealing means you’ve got nothing to worry about, and the light is supposed to be decent enough for a tent lantern. The idea of a solar-powered torch may lead cynics to snipe about artificial light being a little redundant if the sun is beating down, but ignore them – this has a good charge, is cheap, light and saves space, and is environmentally intelligent.

The daddy of all Swiss Army Knives

A supercharged multi-tool that looks like it’s on steroids. 87 tools on offer, including – at last! – a golf shoe spike wrench. All that’s missing is a flux capacitor. This one kilo treat fits snugly into your pocket, providing your pocket is 30cm long. A snip at nearly $1000AUD, plus postage, which presumably bumps the final price tag up a bit, not least because the instruction manual must run to a couple hundred pages.