Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Experience The Best of iOS Ecosystem With Free iPhone Apps

Owning an Apple device is a luxurious and prestigious gesture for almost everyone around the globe. The company continues to lead the smartphone and tablet market because of the high quality products that they make. Even though, competitors are tagging behind, the sheer number of free iPhone apps and total app count on the app store is far ahead. It’s growing at a rapid pace, designed to offer excellent choices for its users.

Simplifying Your Search

Consumers will sometimes find it difficult to browse through the sea of apps available on the official store which is when third party websites become integral. They pick and sort out the best available ones in a user friendly interface. All you have to do is browse through the categories, available, know more about the particular application, see screenshots, read description and finally head to the app store to download them. The advantage of free iPhone apps is that they can be downloaded instantly for free without any mandatory credit card requirements or payments. After the new iPhone 5 was introduced with a bigger screen, users now have the advantage of being able to experience apps and games in their authenticity with better screen space. Sports titles, arcade and action games look more vivid now with excellent graphics on the 4″inch screen provided in the latest iPhone version.

Popular Categories

There’s an app for almost everything on the dedicated app store. The most popular among them include social networking, lifestyle, games, utilities, news, books, music, photos, travel and many more. Every category will list the most popular free iPhone apps so that you can pick what you love and download it instantly to your phone. There are specific educational games available for free. These titles are designed to help young children learn numbers, alphabets besides being entertained with a slew of thought provoking mini games. It looks extremely colourful, vibrant level designs and will latch the young children onto the phone for hours at stretch. But, when they are learning new stuff through apps, you hardly have a reason to say no to them!

Productive Apps

Compared to what you know, the application ecosystem on iOS platform is constantly developing. Besides, free iPhone apps it also comprises of games made specifically to suit the larger screen iPad and its 2K resolution. Productive apps are very helpful in allowing you to plan ahead with time planner, weather reports, mobile wifi hotspot generator, PDF reader, file scanner and much more. They are ideal to use in both official as well as personal environment.

Entertainment

When using an iPhone, you can be assured that you are going to be bombarded with entertaining apps and games. The app store offers music, video players, image editors, book readers and much more to keep users of all age groups stuck to their amazing gadget. The free iPhone apps easily comprise of book readers that are compatible to read both.epub files as well as comics. People who enjoy reading novels will find these apps extremely convenient because they can just download any free or paid title from the store to start reading it instantly. Similarly, comic fans will find the interactive comic app readers useful to experience their most favourite superheroes come to life. Constant updates and patches are released to make sure the apps work as intended besides adding new features to it for enhanced performance.

Stay Updated

The dedicated website provides you all the information you need related to free iPhone apps and latest arrivals in the app store. Everything about new games and apps will reach your social networking address or e-mail address in no time. All you have to do is visit the website to know more about the application and download it immediately to your device. The free apps and free games offered by the app store allow users to enjoy them without paying. Besides, even the most popular titles will be offered for free with limited time period. You will be notified about all updates, latest news and app release. Know more about free iPhone apps and enjoy owning an iPhone in all its glory.

Top apps and custom picks is a section dedicated to helping users identify the best free iPhone apps in the market. You can get the right apps with the convenience of your home and never miss another great title in the huge app store assisted by the professional app site.

All Your Favourite Car Games, and New Ones, Too

Satisfy your need for speed playing all your favourite car racing games in a virtual environment.

Devoted gamers believe that Steve Jobs invented the computer mouse so that computerized car racing games would become both easier and more exciting. Once the mouse empowered a user to turn the cursor at oblique angles and trace curves, the horizons of virtual car racing stretched all the way out to the end of the infinite…and beyond. Simple as they are, car racing games remain among the most popular both on the internet and on handheld wireless applications. Those same devoted gamers believe Steve Jobs invented the iPhone’s motion sensor strictly for the sake of improving car racing apps.

You probably know that car games are deceptively simple: Follow the race course going as fast as you possibly can. How hard can that be? You’ve been following the same basic principles since you played car racing games on your old Commodore 64 system. Except that now, with the advent of 3D and a few other high-tech complications, game developers can bank the turns, create more dramatic spin-outs, and make the steering both more demanding and more precise.

Build your skills with “Dune Buggy.”
You may have been the Jimmie Johnson of your game console circuit, but playing car games with your computer requires adapting your skills; instead of a joy stick and a couple of buttons, you have your mouse or touchpad, your arrow keys, and your space bar. Online car games require their own unique set of skills and multi-tasks. Expect to crash spectacularly and burn in great balls of fire your first few times around the track. Of course, everybody knows “the fails” are as much fun as the great races.

Try “Dune Buggy,” one of the most popular entry-level car games at the internet’s most popular virtual arcades. “Dune Buggy” teaches you to move with the arrow keys and jump with the space bar, challenging you to navigate over, under, around, and through a variety of jumps, dips, and obstacles as you make your way through an off-road race course. Purely a game of speed and dexterity, “Dune Buggy” gets you in shape for more sophisticated car games, and you will know you are prepared for greater challenges when the trustworthy old buggy grows tiresome.

Advance to “FMX Team.”

Okay, strictly speaking, it is not a “car” game, but it counts among the leaders in the larger genre of driving games. FMX Team tests just how well you can manoeuvre those arrow keys and the space bar as you take your motorcycle through a series of tricky motorcycle stunts. The screen shows you the dirt track; a box in the screen’s upper left corner shows your stunts. You may choose among three different bikes, each equipped for different performance characteristics. As you get more comfortable with the game, you naturally will select the bike best suited to your style and level. FMX Team takes you through fifteen progressively more difficult levels; and, by the time you reach level 15, your fingers will fly around your keys so fast your friends will see just a flesh-tone blur.